Recognizing the Best in Digital Signage
by David Keene, Awards Chairman, DIGI Awards

The 2006 DIGI Awards, co-sponsored by Digital Signage Quarterly magazine and The Digital Signage Group–now in their second year–garnered extraordinary attention in the digital signage industry. This spring, the judges received sixty entries from around the globe –more than three times the number of entries than last year. The 2006 DIGI Awards winners were announced in March, with excellence in digital signage technology, creativity and innovation being honored. The DIGI Awards are the only industry awards that recognize the outstanding resellers, dealers and integrators of digital signage. This year’s sponsors included NEC, NEC Display Solutions, Sharp, Digital Signage Quarterly, and media sponsor aka.tv (www.aka.tv).




The 2006 DIGI Awards honor 10 winners in four categories:
• Excellence in Technology (three winners)
• Excellence in Creativity (three winners)
• Excellence in Innovation (three winners)
• Judges’ Choice (one winner).

Displaying both technical innovation and a constant eye on solid marketing foundations, this year’s entries demonstrated a clear sense of mission: the designers and installers did their homework and tailored their solution to the needs of the customer. The winners avoided just taking a media model from another medium and moving it to a public space. They crafted content and leveraged technology to target consumers and citizens in a creative, non-obtrusive and engaging fashion.
The DIGI Awards are the only industry awards that recognize the outstanding resellers, dealers and integrators of digital signage. This year’s sponsors included NEC, NEC Display Solutions, Sharp, Digital Signage Quarterly, and media sponsor aka.tv (www.aka.tv).
This year’s DIGI Awards winners are:

Excellence in Technology
• Creative Realities, Inc. for RadioShack Corporation: an interactive in-store model home of the future utilizing radio frequency ID technology.
• Multimedia LED for JP Morgan Chase: one of the world’s largest LED displays in Times Square, curving 45 yards.
• POPMedia for York Region Transit: a real-time news and information system on-board VIVA buses, equipped with WiFi.

Excellence in Creativity
• Multimedia LED for Craig Realty Group: eight architecturally enhanced large format LED displays at the Citadel Outlets in Los Angeles.
• smart point media AG for AVA AG: a network of screens in a German department store that track which information and screens a shopper is exposed to, through tags within shopping carts to record shopping habits and ad effectiveness.
• Stone Mountain Productions, Inc. for Enoshima Spa and Resort: a unique spiral LED tower designed to serve as a multimedia sculpture for advertising, promotions and entertainment.

Excellence in Innovation
• GFX Dynamics for Nygard International, Ltd.: an installation using the GFX Dynamics SmartTable™, which uses RFID technology to trigger specific product information when products are lifted from the table.
• ONESTOP Media Group for its ONESTOP Toronto Transit Commission Network: an underground subway media network that provides commuters with transit, public safety, news and info-tainment messaging.
• Reactrix Systems, Inc. for Horizon Media Inc.: a temporary installation in New York City’s Grand Central Terminal that created a “hall of illusions” to promote the launch of the Criss Angel: Mindfreak television series on the A&E Television Network.

Judges’ Choice
• Macy’s Florida in partnership with Digital Signage Services, LLC: designed, installed and maintains a network of rear projection screens used to promote brands and increase sales.

“Having received three times the number of entries this year as we did last year, we were extremely pleased with the number and quality of entries,” said Scott Stanton, director, product and technical services, The Digital Signage Group, the co-sponsor of the DIGI Awards. “This year’s winners stood out to the judges as those that are not only completing excellent work, but are pushing the digital signage industry forward.” Each winner received $1,000 and a trophy recognizing their achievement, as well as a graphic suitable for use in promotional materials. All partners, including those involved in the software, content, fixture and hardware of the winning installations, received a certificate to recognize their contribution.
Judges for the 2006 DIGI Awards were: David Keene, Executive Editor of Digital Signage Quarterly and the DIGI Awards Chairman; Joseph Finizio, Vice President, Member Services, POPAI, the Global Association for Marketing at-Retail; Darek Johnson, Senior Technology Editor of Signs of the Times; Ed Weil, Sourcebook Director-Content, Inc. magazine; and Kurt Witzel, Sr. Manager, Retail Marketing, Anheuser-Busch, Inc.

Here’s a look at the winning entries–in the words of the applicants themselves:

Excellence in Technology

Excellence in Technology/Winner:

Creative Realities, Inc. for RadioShack Corporation – an interactive in-store model home of the future utilizing radio frequency ID technology.

Purpose of the Installation:
RadioShack designed StoreOne to be a destination that allowed their customers to experience the benefits of everyday electronics, and help them better integrate them into their daily lives. The store was designed as a model home of the future, a place that makes life better by integrating the latest technologies into people’s everyday lives. They contacted CRI to assist in the design and implementation so it would be an environment that allows guests to touch, try, and learn about technologies of today and tomorrow.

Intended User/Viewer Experience:
CRI was responsible for several innovative experiences. Two of the experiences were the targeted content delivery system (utilizing Radio Frequency ID technology) and the 360° multimedia experience in the rotunda. As the guest first enters StoreOne, they are directed to a kiosk where they are asked to answer technology-based questions. The answers are then stored in the interactive kiosks. This process is done through the Radio Frequency ID (Card Reader System used to track and store profiles). The information obtained is then used as the guest journeys through each zone: kitchen, home office, playroom, garage, family room, and the incredible 4D Theatre. This allows for the technology to be geared and customized towards the guests’ comfort level and personal preference. The guest will also notice the rotunda as they are walking throughout the store. It is a dramatic and eye catching feature that incorporates multi-colored lighting, full motion video LCD displays, and high tech projectors that display vibrant graphics. StoreOne branding can be seen in the rotunda and throughout each display. StoreOne spokespeople, logos, and messages are used in the audio and video, and additional logos are used on the external signs.

Special Features:
Since CRI was able to incorporate the technology into the construction, it allowed us to create compelling guest experiences. The customized media delivery from the Radio Frequency ID was one of the most innovative features. We also included a state of the art theatrical lighting system and a 4D Motion-Based Theatre. This provided a dynamic atmosphere that is visually realistic and engaging.

Measurement of Effectiveness:
The effectiveness is measured through what StoreOne has become. StoreOne is:
- used as a facility to film RadioShack commercials
- a testing facility where guests test new products and provide feedback. This information is then used to determine if the products would do well in the market
- used as a training facility to train new employees
- a place where guests go to escape the typical “retail” environment
RadioShack was enthusiastic and extremely excited about what CRI accomplished. They talked about using the same energy and innovation throughout as they unveil this new brand and potentially build more StoreOne facilities.
Since StoreOne was opened to be a model home of the future that provides a customizable experience for each guest, CRI had to create unique experiences. A large investment was in the specialized content delivery system powered by CRI’s Radio Frequency ID system. The profile information that it captures is used to learn more about the types of products customers are looking for. The guests’ profile is also used so StoreOne can create a personalized experience for the guest every time they return.

Special Challenges:
The three areas that posed a challenge were time, budget, and seamless architecture integration. We overcame these challenges by providing a value engineered system and a dynamic multi-functional media system that used off the shelf products that were more cost effective. This saved time and money for RadioShack.

Key to Success:
CRI worked with RadioShack to assess their needs and their brand promise. We offered a custom, cost-effective system that met all of RadioShack’s requirements for a model home of the future.

Location and Parameters of Installation:
The installation is located in Fort Worth, Texas. StoreOne is connected to their corporate headquarters where the facility itself is very modern and one-of-a-kind. It is technology focused and purely unique as it is customized for each guest. At night, guests will see the vibrantly illuminated rotunda from blocks away, drawing them into the store!

Primary Hardware:
CRI chose excellent quality, highly reliable and value-driven components from our industry leading vendor/manufacturer partners to ensure that this installation would be functional to meet the duty cycle of a 16 x 7 x 365 type venue. We used: • Samsung 40” LCD Displays • AMX Control System Components • Daktronics LED Technology and LG 17” LCD’s • Simex-Iwerks Motion Base Theatre Hardware • Alcorn McBride Video Servers
Eight (8) 12mm eVidia displays with matrix: 720 pixel high x 544 pixel wide, dimensions: 30’ 7” high x 23’ 3” wide, overall pixel: 3,133,440. Each LED display is mounted on 40’ tall monuments with Assyrian design and a Lamassu on top of each structure smoothly blending in the surrounding architecture while delivering the highest technology available in today’s advertising world.

Software Running the System:
CRI is using Netshift Software for the Kiosk Shell system, Oracle Database Software combined with a custom CRI program to drive our proprietary RFID system, Daktronics Venus Control Software, AMX control software, and High End Systems Whole Hog software to control the lighting.

Project Start/Completion Dates:
The project started in approximately March 2004 and ended one year later in March 2005.

Excellence in Technology/Winner:

Multimedia LED for JP Morgan Chase – one of the world’s largest LED displays in Times Square, curving 45 yards.

Purpose of the Installation:
Image branding to promote JP Morgan Chase services, integrity and quality. The Multimedia manufactured breathtaking LED Display is highlighted by the stunning content created by Show & Tell Production. The LED Display astonishes not only daily commuters, tourists, theatre-goers but also appears in many special events such as movie premiers and plays a significant part in the life of Times Square. JP Morgan Chase had a goal to carve out an unforgettable landmark in Times Square and Multimedia delivered their vision beyond their expectations by creating a one of a kind LED masterpiece.

Intended User/Viewer Experience:
Times Square commuters, tourists, residents and other viewers to be amazed in the presence of so much astonishment where superb technology, high matrix, large dimensions and high resolution are combined with breath-taking content.

Special Features:
Very large format – 3200 pixels in width – designed to form a curved shape, wrapping corner of building with length of over 133 feet, creating one of the highest resolution displays in Times Square with the widest matrix that exceeds twice the width of a standard high definition matrix.

Measurement of Effectiveness:
The LED display provides on-going awareness and recognition of JP Morgan Chase services, integrity and quality. The uniqueness of this display commands the attention of the 1.5 million pedestrians that make their way through Times Square on a daily basis.
The LED display became a new icon in not only New York City but also across the United States and now known around the Globe. It provides on-going awareness and recognition of JP Morgan Chase services, integrity and quality. The grand Multimedia display and the stunning content created by Show & Tell Production was the true winner of the 2005 Times Square Design Award.

Special Challenges:
Curved design Overcome challenge: engineering expertise to design entire display as seventeen (17) separate sections that all can fit and form a seamless, perfect curved display Challenge: shipping & installation Overcome challenge: designed, engineered and created special, logical curved sections to allow shipping and ease of installation without distorting the unique curved design. Challenge: high matrix and resolution – very difficult for content creation and to process data Overcome challenge: Show & Tell Production, Inc. had the expertise and the technology to produce such content and Multimedia overcame difficulties of handling the enormous amount of data and large file sizes of uncompressed animations.
Key to Success:
Flexibility in design to allow / accommodate customer’s vision

Location and Parameters of Installation:
JP Morgan Chase 3 Times Square New York, NY 10036 608 pixel high x 3200 pixel wide curved 12mm eVidia LED display, 25’ 4” high x 133’ 4” wide physical dimensions, overall pixels: 1,945,600. Display contains 17 cabinets with complete catwalks for internal maintenance and accessibility. Double-edges of modules and vertical design allowed going around radius to form a perfect curve.

Primary Hardware:
Cisco routers, custom-built video processing computer – no standard unit was capable of completing project. Utilized eVidia system for flexibility and image creation / management. The Input / Output Integrator (iOi) Controller uses a bi-directional communication, employing Gigabit Ethernet connections, with the LED modules to send diagnostic confirmation from the display to rapidly notify users that all content is running properly. Guarded by multiple fire wall protection, the iOi also boasts bank level security. The iOi Controller can accommodate up to twelve input cards, which allows various input formats to be displayed on the sign. These signals include NTSC, Component and SDI Video, HDSDI and 8VSB high definition video, and DVI animation and graphics. The iOi Controller can combine any or all of these inputs, or parts of these inputs, to create a unique experience on the sign. The iOi Controller uses DVI output cards to create a preview or true monitoring output on local displays. The DVI output cards are also used to combine multiple iOi Controllers to enable more inputs to the sign, or accommodate larger signs. The iOi backplane has an enormous bandwidth of 8Gbps to accommodate even the largest sign installations.

Software Running the System:
Customized eClips – designed for large scale Spectaculars, directly controls video input and output, as well as switcher hardware; while providing an elegant user interface for organizing video, animation, and graphic images into live or scheduled shows. Software is able to handle special formatting issues and large matrix sizes; provides special template editing features such as picture-in-picture as well as scheduling, including day-parts with added security and accessibility. To manage the large number and type of files, eClips gives the user a certain amount of automatic organization and a certain amount of user control. eClips automatically organizes all of your videos, audio, schedules, templates, text, and live video.

Project Start/Completion Dates:
JULY 2004…ongoing.

Excellence in Technology/Winner:

POPMedia for York Region Transit – a real-time news and information system on-board VIVA buses, equipped with WiFi.
Purpose of the Installation:
VIVA Innovative Media is positioned as to enhance the VIVA bus riders experience. By providing Real-Time Headline News, Sports News, Entertainment News, Business News, Weather and Transit Announcements we ensure a captive audience. National Advertising and Location sensitive Ads will further enhance the riders experience. WiFi HOT SPOTS in each bus provide additional benefits for Business people, Students who are using the long ride(20-40 minutes)to check e-mails, browse the net.

Intended User/Viewer Experience:
The VIVA riders are embarking on an exciting journey: 26" High Brightness LCD displays are greeting them on the bus; Real Time information grabs their attention; WiFi HOT SPOTS enables them to use a PDA or a Laptop to browse the Internet, or to place a VOIP call, anywhere in the world.

Special Features:
The VIVA Innovative Media is unique in North America, as it incorporates a plethora of New Technologies, never available together in Transit projects: Digital Advertising; GPS Location sensitive Ads; Almost(updates every couple of minutes)Real Time Weather and News; WiFi HOT SPOTS for e-mail use, Internet browsing, VOIP; CCTV IP based cameras, SMS notification to cell phones of next available bus close to your location. Mike Gillisie, POPMedia VP suggested we can even install an Espresso coffee machine in the bus.

Measurement of Effectiveness:
VIVA Innovative Media effectiveness is measured by the robust and effective IT environment, that enables a multitude of technologies to be incorporated together in each bus.
Before even the first test installation completed successfully, the main Advertising contractor for the project, DPI, received a multitude of calls from local Businesses, urging them to pre-book their ads on all VIVA buses. Riders called in to enquire when all VIVA buses(85) will have the Innovative Media installed.

Special Challenges:
The hardware (LCD and CPU) is not intended to work in minus 10, or even 20 Celsius in the Canadian winter. We had to design an interface with the bus software, to start the network at 5 degrees plus Celsius. The installation in the bus required special software to manage the connectivity and prioritize the network in terms of Weather/News, Ads downloading, WiFi Internet browsing.

Key to Success:
Dan Adam expertise in military (MilSpec) projects, helped in the design process of the LCD enclosures. POPMEdia Digital Signage experience in networking over 200 locations provided insight into mobile connectivity and software management
Location and Parameters of Installation:
VIVA buses are located in York region, Greater Toronto fastest growing region. There are 60ft articulated buses, with one 26inch LCD and two 17inch LCD, and shorter 40inch buses with one 26inch LCD.

Primary Hardware:
Main hardware components are SHARP LCD, chosen due to the high brightness and high contrast, a very robust, quiet Dell small factor P4 CPU and custom GPS wireless modems, with a Splash Page designed for Internet browsing.

Software Running the System:
Software is from ADItude Media in Ottawa. Their unique experience in office elevators enabled Maher Award, owner of ADItude, to offer us a robust platform, with great Media play quality and wireless connectivity.

Project Start/Completion Dates:
The VIVA project started in Q3 2005 with the installation of one bus, number 5214. The installation proved a success and in 2006 we will install the Innovative Media in all 85 VIVA buses.

Excellence in Creativity

Excellence in Creativity/Winner:

Multimedia LED for Craig Realty Group – eight architecturally enhanced large format LED displays at the Citadel Outlets in Los Angeles.

Purpose of the Installation:
To communicate’ what is behind the wall and increase visibility for the retail shops at Citadel Outlets, a retail center that is behind a historic Assyrian architecture wall façade, serve as medium for community / public service announcements, and provide a revenue stream with advertising.

Intended User/Viewer Experience:
Commuters on I-5 in Los Angeles – create interest in Outlet Mall during its redevelopment and post Grand Opening with the large-scale and cohesive nature of eight (8) LED display. Provide immediate information to 250,000 drivers daily with the displays. Work with interesting and entertaining third party advertisers.

Special Features:
Eight (8) independently operating large scale LED displays managed through one (1) control system with remote management and monitoring, equipped with high-level security. True high-technology advertising medium. Architecturally, the signs are housed in a picture frame and atop each sign sits the historic Lamassu, a winged bull character. The signs have instantly become a new icon for Los Angeles, not unlike the Historic Hollywood sign.

Measurement of Effectiveness:
Measurement of center auto and foot traffic as well conduct case studies periodically of Outlet Mall stores comparing traffic, time, and sales before and after LED advertising.
Immediate results included center traffic increases consistently in the double digits, averaging 25%. Individual retailer case studies prove a steady increase of sales and exposure for the stores.
As a new private owner, they exercised the best solution to a problem that existed with this retail center for many years, the challenge of how to communicate what is behind the wall, in order to capture greater percentages of the close by I-5 auto traffic and visitor. The signs are a significant component of the marketing strategy that protects the owner’s expense of purchasing and redeveloping the commercial property. Achieved awareness of Outlet Mall, its stores, store specials, etc. among regular commuters as well as other drivers on Interstate 5. LED displays are used for public announcements creating a family-friendly atmosphere.

Special Challenges:
Challenge: oversize matrix of all eight (8) displays – 4352 overall pixel width – to coordinate and manage display data. Overcome challenge: by creating customized software, high-end computers and controlling system.

Key to Success:
Custom design for the installation – provided expertise and engineering to allow maintenance, ease of access and continued support. Provide complete content creation, scheduling and management services with in-house design department, unparalleled understanding of the special characteristics of the LED displays – unlike any other advertising medium.

Location and Parameters of Installation:
Citadel Outlets 500 Citadel Drive Commerce, CA 90040 Along I-5 - outdoors

Primary Hardware:
Cisco routers, custom-built video processing computer – no standard unit was capable of completing project. Utilized eVidia system for flexibility and image creation / management. The Input / Output Integrator (iOi) Controller uses a bi-directional communication, employing Gigabit Ethernet connections, with the LED modules to send diagnostic confirmation from the display to rapidly notify users that all content is running properly. Guarded by multiple fire wall protection, the iOi also boasts bank level security. The iOi Controller can accommodate up to twelve input cards, which allows various input formats to be displayed on the sign. These signals include NTSC, Component and SDI Video, HDSDI and 8VSB high definition video, and DVI animation and graphics. The iOi Controller can combine any or all of these inputs, or parts of these inputs, to create a unique experience on the sign. The iOi Controller uses DVI output cards to create a preview or true monitoring output on local displays. The DVI output cards are also used to combine multiple iOi Controllers to enable more inputs to the sign, or accommodate larger signs. The iOi backplane has an enormous bandwidth of 8Gbps to accommodate even the largest sign installations.
Software Running the System:
Customized eClips – designed for large scale Spectaculars, directly controls video input and output, as well as switcher hardware; while providing an elegant user interface for organizing video, animation, and graphic images into live or scheduled shows. Software is able to handle special formatting issues and large matrix sizes; provides special template editing features such as picture-in-picture as well as scheduling, including day-parts with added security and accessibility. To manage the large number and type of files, eClips gives the user a certain amount of automatic organization and a certain amount of user control. eClips automatically organizes all of your videos, audio, schedules, templates, text, and live video.

Project Start/Completion Dates:
MAY 2005… ongoing.

Excellence in Creativity/Winner:

Smart point media AG for AVA AG – a network of screens in a German department store, linked to a system that track shoppers through tags within shopping carts to record shopping habits and ad effectiveness.

Purpose of the Installation:
The system is an innovative tool for in-store advertisement, which combines TV, Internet, RFID, Databases and Software under one umbrella. For the first time a medium enables the direct link between advertisement and consumer analysis on site. The system impressively pushes sales and can instantly pinpoint the effectiveness of televised commercials with scientific accuracy based on a consistent method for data ascertainment.

Intended User/Viewer Experience:
A. The user (retailer) experiences an easy to use self-marketing tool, which gives him the opportunity to analyze his customers’ behavior, habits and demands in realtime while keeping customers anonymity (check in not necessary at all). The retailer is given the chance to present his goods and services in a highly efficient and effective way almost without spreading losses. He gains additional by advertising income and has an intelligent and attractive tool at his disposal to create customer loyalty (Job offers, local information, raffles etc.). B. The user (customer), while making its way through the market as always experiences enjoyable multi-media information by individually triggering commercial for nearby products. By this was it is guaranteed that the customer receives the right commercial at the right time and at the right place. Instead of an undifferentiated bombardment by advertisement the customer preserves less quantity but more quality. The philosophy behind is “always at your service” and “pipette instead of watering can”.

Special Features:
Practical Experiences: Users describe impulsTV as follows: Antonio Schreiber, Manager Advertisement and Market Research of AVA Bielefeld: “The trade chain AVA / Marktkauf early realized the potential of this new technology: ‘This new advertising platform allows a targeted sales approach directly on the sales spot. An accurate performance measurement and a double-digit increase in turnover are possible …” Josef Schmidt, Managing Director and shareholder of Solution Management + Consulting (Saarbrücken, Germany) and former Managing Director of Globus Group (St. Wendel, Germany): “I have seen many in-store tools come and go during my career. As a merchant I am over all interested in a practical handling. What counts for me is that technique is part of a fully elaborated and completed concept. This is given here for the first time. The entire tool is altogether pragmatic and controllable. This is why it is one of the rare in-store tools which I am convinced of. I am especially impressed by the huge potential behind this initially unimpressive idea. In fact we have here an ideal symbiosis between advertisement and market research. Its importance is currently not even measurable.”

Measurement of Effectiveness:
When the customer makes his way through the supermarket the system can trace and individually identify his RFID tagged caddy. At the time when e.d. caddy No. 12345 is identified by a “impulsTV” -screen the system reacts instantly with a commercial which is especially meant for this place, this time and this screen. In a next step the system stores all communication events demanded by the caddy in a special dataset a so called “CLOG” (E.g. caddy No. 12345 has received a spot for “Coca Cola” at 12:45:31 p.m. at impulsTV No. 8, a spot for “Mc Donalds” at 12:46:17 p.m. at imulsTV No. 4, a spot “Kit Kat” at 12:48:29 at impulsTV No. 3 etc). The CLOG will be closed in the second when the cashier records the first product from the conveyor. Then the sales slip is created as always and its data is stored alike. In the last step the system software individually combines CLOGs with the right sales-slip-datasets. Now the job is done and the system is able to answer individually and accurately questions like: “What has the customer seen and what has he bought?”, “How long has the customer been in the market?”, “A there hot spots and cold spots in the market?” and so on. Method, technology and concept is protected by several international patents.
The all-time record of impulsTV so far was established in January 2005, when Carl Kühne GmbH & Co KG started an advertising campaign for their dipping sauces on impulsTV in the Marktkauf store situated in Wesseling. The result was an octuple (!) raise in sales.

Special Challenges:
By reason of intensive preparatory work the digital Mediasystem was sophisticated and in a high stage of maturation from the outset. Despite a quite convincing position in technology and software SPM has to accept the challenge to rebut several prejudices • “Monetary investment is out of scale compared with other digital instore media! “…disproved by enrichment of advantages, fascination of new possibilities and implementation of evidence • “Technical investment is to laborious!” Disproved by speedy installation even under difficult circumstances.

Key to Success:
The origin experience of SPM making complex information processes in the IT-business easy, efficient and controllable, was deciding to conceive a new digital Multi-Media concept which integrates several technical elements like TV, Radio, Computers, Internet, RFID, Softwares and Databases under one roof.

Primary Hardware:
• 42” Plasma Screens • 2.45 GHz based RFID Reader and Tags for identification of shopping carts. The system features: Life-time up to 10 years irrespective Ø Long range identification Ø to its use • Shuttle PCs equipped with an Intel Pentium IV based CPU running Windows XP Professional for multimedia Playback • 19” Server unit equipped with an Intel Pentium IV based CPU currently running Linux (will be switched to Windows XP soon) • Linux based embedded micro controller for managing and filtering the communication between managing services and RFID Devices via LAN interface • 100 Mbit based Ethernet LAN • DSL Modem for internet access to receive content files from a central server.

Software Running the System:
• Suse Linux for hosting all required server applications and services • A self-developed controlling software, to supervise the communication between all sever and client application through TCP IP based protocols to enable processes like the emitting of interactive content through the clients and the real-time logging and analysing of recorded activity data • Microsoft Windows XP and special viewer software, which was developed in cooperation with Net Display Systems on the bases of the Public Area Display System (PADS), to playback and combine a massive variety of digital multimedia content like Videos, Sounds, web-compatible formats (HTML, i.e. Flash, SVG or Java-based applications) with the option to database linkage. • Embedded Linux running RFID driver • Self developed management applications for the semi-automated planning and distribution of multimedia content • Remote Access Service for control and maintenance purposes

Project Start/Completion Dates:
Pilot-Installation: Aug./Sep. 2003 in Wesseling (Germany) Test-phase: September 2003 – 31.12.03 Commercial use started 01.01.04 Further 20 stores with 115 impulsTVs were equipped from Q4/ 2004 to Q4/2005

Excellence in Creativity/Winner:

Stone Mountain Productions, Inc. for Enoshima Spa and Resort – a unique spiral LED tower designed to serve as a multimedia sculpture for advertising, promotions and entertainment.

Purpose of the Installation:
The iconic Dragon Tower was designed to serve as an advertising medium, a special events promotion, and as an entertainment attraction.

Intended User/Viewer Experience:
The Dragon Tower concept began when the Enoshimo Spa and Resort owners wanted to create a sculpture attraction for the quayside area of the resort (a seaside courtyard area where visitors stroll). The spa owners sought to create a multimedia sculpture so visually compelling that it would draw in tourists and provide a platform for additional advertising. Tying in cultural symbolism with a modern twist, the original concept was a four-headed dragon representing the four dragon traits of Oriental mythology: wisdom, strength, goodness, and the element Water.

Special Features:
The Dragon Tower has two dragons “bands” that each wrap twice around the LED tower, breathing fire out of the two heads and spouting a water show from the fountain at its base.

Measurement of Effectiveness:
We hope that the Dragon Tower, as a truly unique Destination Display, will increase the length of stay at the Spa, bringing more revenue to the Island.
So far, it appears to benefit the local economy, providing added tourism dollars and a focal point for the resort community as a point of pride.

Special Challenges:
How we would wrap an LED video screen 720 degrees around a cylindrical tower, which had never been done before in an outside display. Also, to determine what form factor the video cabinets would need to be in as they curved upwards around the tower structure. We wanted to design them so that they would taper down in size at the top to give the appearance of added height. Then there was the issue of how the LED video modules would physically line up in a proper x, y coordinate despite the ascending spiral, tapered path they formed as they encircled the tower. Optec’s solution was a series of eight-inch-wide cabinet segments faceted around the tower along a spiral track of structural steel. Each cabinet segment is individually cooled, powered, and sealed, but the entire display is controlled as one unit. Also, Optec created custom software to display the video.

Key to Success:
Stone Mountain Productions of Stone Mountain, Georgia, is an audio-visual systems integrator with a background in LED display for entertainment. We also have expertise in stage lighting and multimedia production.

Location and Parameters of Installation:
The Dragon tower is located at Enoshima Spa and Resort in Enoshima Island, Japan.

Primary Hardware:
Optec's displays and servers were used. The 16mm pixels provide crystal-clear resolution and maximum brightness. Color Kinetics were used for the lighting effects. High End's Whole Hog system was used to control the lights.

Software Running the System:
In order to have a flat video image wrap around a segmented, curved column; we had to have two software programs created. The first program translates the video image to a spiraling LED video strip. The second program provides a 3D, real time preview of what is being shown.

Project Start/Completion Dates:
The project was started in January of 2004, and was finished one year later.

Excellence in Innovation

Excellence in Innovation/Winner:

GFX Dynamics for Nygard International, Ltd. – an installation using the GFX Dynamics SmartTable™, which uses RFID technology to trigger specific product information when products are lifted from the table.

Purpose of the Installation:
The purpose of this digital signage installation is to introduce RFID technology into the retail customer experience. Existing digital signage technology has been focused on delivering advertising content into public space. While that type of digital signage content can be targeted to some degree through zoning or day-parting, it will likely have little relevance to the majority of shoppers in a retail store at any given time. By triggering content through a customer's interaction with a particular piece of merchandise, we are able to depend on a greater degree of relevance.

Intended User/Viewer Experience:
When a customer enters a retail department where GFX Dynamics SmartTable technology is in place, they are greeted by what we call an attract loop. This content is lifestyle or departmental in nature...showing the merchandise displayed on the table or within the department in an attractive manner. As the customer enters a pre-determined zone surrounding the SmartTable, the content changes to a prompt image that encourages the customer to pick up merchandise to learn more. When merchandise is lifted from the table, a content loop provides imagery and information specific to that particular SKU. That content could be price, feature, and benefit-related, or it might cross-sell other merchandise related to that SKU.

Special Features:
The features of the GFX Dynamics SmartTable are unique in the industry at this time. First, content is displayed on a patented, double-sided LCD screen called a DupliView, which mimics the form and function of a traditional retail signage fixture. Second, proprietary software drives the RFID functionality of the table and can be programmed to provide a retailer with detailed reports on customer interaction with the table and the products merchandised on it. Finally, GFX Dynamics has integrated the antennas, readers, and CPUs required to deliver SmartTable functionality into the fixture design, so that the end product can be accommodated into a retail environment.

Measurement of Effectiveness:
Nygard has a sophisticated inventory control and POS system that allows them to track sales and determine ROI. In addition, the SmartTable play logs can be fed back to a MIS system to allow additional analysis.
The product merchandised on the SmartTable, at the grand opening of Nygard's Toronto location, sold out store-wide within two days. From that point on, the company's biggest challenge has been keeping up with merchandising decisions and content creation to support the table. Given this merchandise turn-over, the expense of the installation compares favorably with the costs associated with short-run, 4-color printed signage while allowing far more information to be communicated to customers.

Special Challenges:
The biggest challenge facing retailers attempting to do item-level RFID labeling is the current cost of tags. To get around this, Nygard is applying their RFID tags to hangs tags that are removed at the register (as might be done with a security tag).

Key to Success:
While utilizing off-the-shelf RFID readers and PCs, GFX Dynamics does all of its own, custom antenna design and production, the fixture design and manufacturing, and the software that drives the RFID and display systems. In addition, the DupliView display was invented by GFX Dynamics, and the company has patents pending on both the screen and the proprietary RFID application.
Location and Parameters of Installation:
The installation is located on the sales floor of a Nygard fashion retail store in Toronto, Canada.

Primary Hardware:
(Proprietary.)
Software Running the System:
GFX Dynamics Conductor Software with custom integration.
Project Start/Completion Dates:
The project began in July, 2005, and the first unit was operational in September.

Excellence in Innovation/Winner:

ONESTOP Media Group for its ONESTOP Toronto Transit Commission Network– an underground subway media network that provides commuters with transit, public safety, news and info-tainment messaging.

Purpose of the Installation:
ONESTOP Network is the Toronto Transit Commission's digital information, entertainment and public service network dedicated to ensuring the safety of Toronto transit Commission commuters underground. Not only is the ONESTOP Network an unprecedented advertising medium, it is a community network that offers amber alert functionality, emergency override messaging, transit updates and info-tainment for commuters. Through its many content, safety and entertainment extensions, The ONESTOP Network has been designed to simultaneously maximize (i) commuter satisfaction (ii) the functionality and communication interests of advertisers in this new century. ONESTOP Network’s business objectives: ONESTOP Network’s ultimate objective is to maximize and sustain captive audience reach by providing fresh and entertaining content (in a traditional vacuum), transit information and creative marketing communication. This objective is achieved through: (i) the design, install and operation of a state-of-the-art safety and communications infrastructure – at no cost to taxpayers or commuters. (ii) The establishment of unprecedented content partnerships with CHUM Television, local and national community groups, traditional television content producers, and various arts and culture organizations. (iii) The creation and implementation of highly intelligent and dynamic marketing tools with the inherent ability to identify external conditions and customize messaging without any 3rd party involvement (i.e. Restaurant menu’s that are pre-programmed to change dynamically based on time of day and/or day of week).

Intended User/Viewer Experience:
ONESTOP Network’s communication objectives: The ONESTOP Network’s ultimate communications objective is to enrich and diversify the traditional TTC experience. This objective is achieved through the creation of a multi-region interface that enables the commuter with multiple sources of content and most importantly - choice! This communication objective is supported through: (i) the creation and implementation of safety/transit communication controlled directly by the TTC, without the of ONESTOP Network’s personnel. (ii) The integration of a web-based content system that pulls news, sports, entertainment and weather information from CHUM Television in real-time, and repurposes such content on all ONESTOP Network screens. In addition, the ONESTOP Network is an important new resource to a significant minority group – the hearing impaired.

Special Features:
ONESTOP Network selected CHUM Television as its exclusive news and information partner. The partnership enabled instant credibility and recognition as a reliable source for news and information. The partnership shaped ONESTOP Network’s interface and established instant notoriety among commuters and the advertising community (See list of network Partners attached). ONESTOP Network’s website enabled the public to learn more about the network’s services and more importantly, enabled the community to offer feedback and shape the network. Community feedback through the web resulted in many network enhancements including: (i) enlarging the size of the clock (ii) the posting of missing children notices (iii) the integration of commuter-driven "word of the day" and other content/trivia segments (iv) Student animated shorts, and much more (Please reference: www.onestoptoronto.com).
ONESTOP's wireless partnership with Bell Mobility has also played an intricate role in the networks modern day infrastructure. Currently, the wi-fi infrastructure is established for ONESTOP Network’s communication purposes, however, the foundation is established for future transit and community messaging and interaction with the wireless devices of commuters. Another unique innovative, proprietary to the ONESTOP Network is the flexibility and real-time functionality of the smartAD. The smartAD intelligently adapts one commercial’s message based on any number of different external factors such as time, date, weather, geographic area, etc.

Measurement of Effectiveness:
Sold out inventory in the pilot phase, before a screen was installed, is an unprecedented achievement in Canada. In 2005, The Canadian Marketing Association (CMA) presented ONESTOP Media Group with an award entitled: Enabling Technologies. According to the CMA, this award “recognizes the exceptional support to the industry through technological innovation, excellence in service, and much more. Each entry was judged on its merits in providing new support to the marketing industry". This industry recognition marked the first marketing award in Canada to be bestowed upon a digital signage network. Both the CMA Award and the sold out inventory have further validate the Digital Signage industry in Canada as a business to compete with other established advertising formats. The TorontoTransit Commission conducted a 3rd party public survey to evaluate public acceptance. The survey’s results confirmed that the far majority (over 85%) of commuters strongly favored the ONESTOP Network, and its many components. The system is supported 100% by advertising revenue; there is no cost to the taxpayer of Toronto or the transit commission.

Special Challenges:
When establishing a digital network like the ONESTOP Network, building a network that technically, and from a work flow standpoint resembles that of a traditional broadcast network is paramount. From the beginning it was important to not treat ONESTOP Network as an ‘IT’ project, but to treat it like a new broadcast property. This begins with a hardware and software solution designed to be functional at all times, in a public domain challenged by extreme weather conditions during the summer and winter months, and with the possibility of vandalism. Careful time and consideration has been invested to ensure our advertisers are well services, and the needs of the TTC commuter are addressed. Vandal proof and weatherized redundant hardware in the stations, to a network operations centre, to an automated response system for technical failures, were all built into the ONESTOP Network’s foundation.

Key to Success:
Working closely with the TTC, research and development for ONESTOP Network began over three years ago. The ONESTOP Network submitted the network in partnership with Viacom through a response to the TTC's RFP for advertising rights. Following the RFP win, the ONESTOP Network became TTC safety compliant and began its custom engineering and pilot installation at Bloor station.

Location and Parameters of Installation:
ONESTOP Toronto is the private digital signage network operating in the Toronto’s Transit Commission's underground subway system. Currently the network consists of over a 100 displays and continues to roll out more weekly. The network is expected to expanded on-train later this year, following the commencement of the current on-train testing proceedings.

Primary Hardware:
ONESTOP uses a custom hardware solution, based on a P4 computer platform. CAT5 distribution of video signals from master enclosures to slave enclosures utilizes Minicom technology imported from Israel. ONESTOP custom designed supervisory electronics to monitor hardware health, as well as environmental conditions from a remote location. This custom hardware is designed to allow for an unprecedented level of remote hardware and software management. More than 95% of all technical issues are addressed without on-site maintaince- a vital cost saver in the transit environment. Custom enclosures surround Samsung 40-inch LCD screens- selected after an exhaustive search process. Chosen for their visual impact, price point and remote control capability, the 403T and 400p models in the TTC are an impressive face to the network. Content is updated through DSL internet connections through a secure protocol developed by ONESTOP.

Software Running the System:
The ONESTOP network is running on the Media Matrix platform, a Linux-based digital signage engine developed by ONESTOP for the TTC project. This software was developed to provide the flexibility required for the project. The Media Matrix platform allows for ONESTOP to constantly evolve the functions and features of the network without reliance on a 3rd party vendor. ONESTOP’s platform provides outstanding hardware performance, extensive remote control and the ability to dynamically handle Flash and video content seamlessly within a multi region interface.

Project Start/Completion Dates:
The ONESTOP Network began operating LIVE in the TTC in January 2005. Since then, it has maintained a steady installation growth rate to date.

Excellence in Innovation/Winner:

Reactrix Systems, Inc. for Horizon Media Inc. – a temporary installation in New York City’s Grand Central Terminal that created a “hall of illusions” to promote the launch of the Criss Angel: Mindfreak television series on the A&E Television Network.

Purpose of the Installation:
Criss Angel: Mindfreak is a television series that debuted on the A&E Television Network in July 2005. The series showcases the stunts of renowned master illusionist Criss Angel. Reactrix created, installed and managed a large digital multimedia installation at New York City’s Grand Central Terminal to generate public awareness and excitement for this television series. The installation ran from July 13th to July 20th, 2005.

Intended User/Viewer Experience:
The installation transformed Vanderbilt Hall (the cavernous, majestic main foyer leading into the center of Grand Central Terminal) into a multimedia "hall of illusions" where commuters, tourists and other visitors experienced firsthand the mystery, artistry and fun of Criss Angel's magic. The centerpiece of this installation was a group of large Reactrix interactive media projections on the floor which immersed the audience in digital representations of various illusions featured in the Criss Angel: Mindfreak show. These Reactrix images actually reacted to consumers, changing and moving with uncanny responsiveness as they walked across, gestured over, interacted with and became part of the illusion. Consumers did not believe their eyes...or hands or feet, either! For example: • consumers walking across the display area were chased by a swarm of spiders which suddenly appeared from the corner of the display • consumers used their hands and feet on a “dirt floor” to uncover a full-size likeness of Criss Angel buried underneath • consumers reached into a “carton of eggs” and, upon touching an egg, the egg cracked open and hatched a giant scorpion which scampered around the display • consumers walked across a floor covered in “broken glass”, which they could sweep away with their hands and feet to reveal the Criss Angel: Mindfreak logo • consumers waved over a full-body image of Criss Angel, setting him “on fire” wherever they touched him

Special Features:
Two large theatrical trusses (31 ft. wide x 18 ft. deep x 17 ft. high ) were set-up, one on each side of the pedestrian pathway that bisects Vanderbilt Hall (leading from 42nd Street into the Terminal’s main concourse). On each of these two trusses was mounted a variety of digital media elements, including two Reactrix interactive media projection systems, a non-interactive digital video projection system, Gobo lights and a digital audio system. Beneath each truss, two 8 ft. long by 6 ft. wide Reactrix interactive display areas were projected on the floor, and behind each truss non-interactive video clips and images from the Criss Angel Mindfreak show were projected onto large 18 ft. high curtain walls spanning each end of the hall. The installation was finished-off with Gobo lights projecting Criss Angel: Mindfreak logos on the walls, theme music from the show filling the room and fixed signage on the trusses bearing the slogan “Don’t Believe Your Eyes”.

Measurement of Effectiveness:
Placements in the press, attendance at the special event that featured the show’s star performing illusions, consumer traffic to and activity at the installation, and ultimate audience tune-in to the show were all considered by the client in assessing the installation’s success.
The client, A&E, praised the installation and stated that the series “became the youngest skewing series premiere in the history of the network and it was cable's #1 original series among adults 25-54 for its time slot.” In addition, the installation received coverage in the trade publication Promo Magazine and the buyer for the project, Horizon Media (the world’s largest independent media-buying firm), submitted the installation for an “Obie” Award.
The client saw the groundbreaking nature of Reactrix media as a perfect fit for showcasing the content of the Criss Angel: Mindfreak series and as an effective vehicle for capturing the attention and imagination of the 25-54 demographic they were seeking…all in the world’s greatest out-of-home media venue, Grand Central Terminal, which every day is host to more highly-educated, high-income consumers than any other facility in the world. To take further advantage of the installation, the client also held a launch party, including a personal appearance by Criss Angel, for key advertisers, network executives, ad agency representatives and other constituents.

Special Challenges:
As a national historic landmark, critical public infrastructure facility and major security interest, Grand Central Terminal is one of the nation’s most complex and challenging venues in which to deploy an installation of any kind. The myriad permits, engineering and technical evaluations, fire safety regimens, vendor credentialing and insurance clearances, venue access/security protocols and other details required over six months of planning, more than 100 pages of production documentation and careful adherence to hour-by-hour scripted installation, operation and removal schedules. Everything from truss weights to fire codes to floor cleaning supplies had to be defined, reviewed and approved in order for the installation to be executed.

Key to Success:
Reactrix’s technology and the related expertise required to install it was key as Reactrix media was the centerpiece of installation and the cap-stone of all the promotional activities for the Criss Angel: Mindfreak show launch. In addition, our project management team was able to navigate and manage all the documentation, permitting and other processes, conforming with all of the guidelines and schedules to garner approval for the installation and successful execution and was successful enough to garner the venues approval to do further installations in the future.

Location and Parameters of Installation:
The multimedia installation was comprised of a variety of media equipment and materials mounted on two theatrical trusses, each of which were located on either side of the pedestrian pathway that bisects Vanderbilt Hall of the Grand Central Terminal terminal and lead from 42nd Street into the terminal’s main concourse.

Primary Hardware:
Following are the elements comprising this multimedia installation: Trusses: Each truss structure was built with standard aluminum tube box truss (1’x1’ cross-section) stanchions. The stanchions and beams of these truss structures will be wrapped in flame-retardant vinyl or similar non-flammable material and the back face of each truss will have a scrim stretched across it, also of non-flammable material. These truss wrappers and back scrims were printed with artwork to enhance the visual experience of the installation and signage to promote the television series. Reactrix interactive media display systems: Reactrix is a patent-pending media display system that projects interactive digital images onto floors, tabletops or walls. The Reactrix system hardware includes a high-powered digital projector, a custom computer outfitted with special motion-sensor technology and a steel mounting frame that houses the equipment and attaches to the truss. A Reactrix system was mounted to the top center of each truss, such that the image it generates will be projected downward onto the floor at either side of (but not in) the pedestrian pathway. The Reactrix-generated image was 9’L x 7’W and displayed on a white, non-slip vinyl floor mat to ensure a sharp, richly colored image. Non-interactive video projection displays: In addition to the Reactrix technology that displayed interactive images onto the floor, a second digital projector, along with a DVD player, was mounted to the top of each truss to display non-interactive video content and images onto the scrim stretched across the back face of each truss. ▲ Audio system: To further enhance the multimedia experience, a small, high-quality stereo audio system was mounted to the top of one of the trusses played soft, ambient music related to the television series.
Software Running the System:

Reactrix Systems proprietary software system was employed.
Project Start/Completion Dates:

July 13th through 20th, 2005

Judges’ Choice

• Judges’ Choice/Winner: Macy’s Florida in partnership with Digital Signage Services, LLC - designed, installed and maintains a network of rear projection screens used to promote brands and increase sales.

Purpose of the Installation:
Create a unique shopping experience in the main aisle of a high volume store that was remodeled & renamed.
Intended User/Viewer Experience:
1.2 million people walk by the store every month.

Special Feature:
Rear projection on acrylic.

Measurement of Effectiveness:
Acceptance of the vendors, brand recall & sales volume. Vendors have fully supported the project, visitors have high recall & sales are up.

Special Challenges:
Ambient light is very bright; thus, good back projection screens are needed.

Key to Success:
Design, installation, maintenance, creative development and day to day operations of the installation.

Location and Parameters of Installation:
Macy's Dadeland Mall - Miami, Florida

Primary Hardware:
Projectors on rear projection screens. Did not want any cabling in the middle of the aisle and ambient light is very bright.

Software Running the System:
Multiple software depending on creative provided.
Project Start/Completion Dates:
Installation was completed in January 2005…. an ongoing project.