June 10, 2010
Projection for Digital Signage
While the ubiquitous flat panel is the mainstay of digital signage, when larger screen
sizes are needed (like the entire side of a building), or when unusual size screens are
needed, projection is great. And there is more out there than you think. Alan Brawn,
of Brawn Consulting, recently estimated that about 25percent of all digital signage is
being done with projectors as opposed to flat panels.

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Design and Production Inc. (www.d-and-p.com)
recently completed an extensive multi-million
dollar renovation of the Carter Presidential
Library and Museum in Atlanta, GA, using 13
Digital Projection projectors. The large rotunda
showcase uses six Digital Projection TITAN
HD-600 projectors to display 13-foot tall portrait-
oriented images of a day in the life of
Carter's presidency.
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When you think about it, there are so many applications where a projector has an
advantage over a flat panel:
• Flat panels are limited in size. To project onto a building or to project anything
above about 60 inches diagonal (there are 60-inch and even larger flat panels — even
up to over 100 inches, but those large-size LCD panels are expensive) projectors can
be the ideal solution.
• Projecting onto uneven surfaces such as curves and relief surfaces.
• Projecting onto the floor or ceiling.
One drawback to using projectors for digital signage has been that their bulbs can
be expensive and need to be replaced periodically. If a typical projector bulb has an
average life of 1000 hours, and in the “worst case scenario” you’re running digital
content 12 hours a day 7 days a week, that’s only about 12 weeks of operation before
the bulb needs to be replaced. Bulbs can cost
as much as $300 apiece for higher-lumen
projectors, and may need an on-site technician
to install them. So a lot of networks have
been reluctant to use projectors. But, of
course, most installations are not using the
projectors anything approaching 24/7, so
there is still a lot of mileage to be had from
conventional mercury lamp projectors. And
note that many manufacturers are now
releasing conventional mercury lamp projectors
with “eco” modes for greatly improving
lamp life and lowering power consumption.
The LED-light engine projector solves the
lamp replacement problem for applications
on a tight budget and where high lumen projection
is not needed. (LED-light engine projectors are getting brighter, but there is
really nothing in this category yet that
achieves more than about 2000 lumens.)
Texas Instruments DLP has been developing
video projector prototypes that use
LED phosphors as the light
source in place of a conventional
lamp, but the units
available from DLP projector
manufacturers were a
bit slow in coming to market
until this year, because
of standard economy of
scale factors, and also
because the LED-light source projectors
are not yet as bright as conventional projectors.
But they are getting better and
brighter all the time, and at InfoComm
2010 we’ll see a variety of LED-light
engine DLP projectors that are available
now. (Note that there is one laser and
LED hybrid light source projector being
marketed now — the Casio GREEN SLIM
projector.)
Christie Digital’s MicroTiles, video
cubes that use an LED-light engine DLP
projector as the light source, are important
because they represented, when
they were introduced last fall, the first
real introduction of a product for the
commercial AV market that featured a
“lampless” projector. The Christie
MicroTiles have made a big impact in the
digital signage market.
Also, look to Norwegian projector
manufacturer projectiondesign to roll out
projector Porsches while a lot of companies
crank out Chevy rental cars in the
market share wars. projectiondesign has
debuted its latest innovation in projection
technology with the iFR12 remote light
source (RLS) projector. The RLS that we’ll
see at InfoComm relocates the lamps
away from the projector to a rack-mount
enclosure up to 30m away from the projector
head, which is intriguing as heat
issues and noise issues both go away.
There are so many video projectors
available on the market, and most of
them are appropriate for digital signage
of some kind. We’ve rounded up here just
a tiny glimpse of some of the new projectors
you can find on the floor at
InfoComm this year.
CASIO GREEN SLIM PROJECTORS
Earlier this year, Casio America, Inc.
announced the creation of a mercuryfree
laser and LED hybrid light source
that was capable of high-brightness projection
for use in next-generation projectors.
Developed under the company’s
“clean and green” concept, the new projectors
eliminate the need for mercury
bulbs with the production of a long-lasting
light source. Casio is showcasing its
GREEN SLIM line of projectors, the
world’s first mercury-free high-brightness
data projectors, during InfoComm
2010 at Booth #C5870.
GREEN SLIM projectors are not only
eco-friendly and affordable, but also versatile
as they can be used for many applications,
including digital signage, education,
business, and home entertainment.
While utilizing the GREEN SLIM projectors,
users will encounter a better projection
experience thanks to the many
benefits of the hybrid light source.
GREEN SLIM projectors integrate a
variety of signage applications and display
electronic messages in any location
to help organizations communicate
effectively to target audiences without
sacrificing image integrity or quality.
DPI E-VISION WXGA 600
Digital Projection International
(DPI) has announced the launch
of its new high-brightness, highvalue
E-Vision projector line.
The E-Vision WXGA 600, the first
in the series to be unveiled, delivers
a remarkably affordable precision
projector with the imaging fidelity of
Texas Instruments’ DLP technology. With
numerous lens options, swappable color
wheels, and advanced color controls, the
6000-lumen E-Vision WXGA 600 continues
DPI’s legacy of developing powerful,
efficient displays for any commercial
application imaginable.
The E-Vision’s high lumen output
excels in ambient light conditions, allowing
it to produce bright, saturated imagery
in well-lit venues. In public-space digital
signage applications, where many showcase
spaces cannot prohibit ambient
light, the E-Vision supplies agencies and
integrators alike an opportunity for highimpact
messaging without
expensive infrastructure
alterations. Furthermore, the
E-Vision’s rugged chassis
ensures that it can perform in
both indoor and outdoor signage
venues.
CANON WXGA PROJECTORS
Canon U.S.A., Inc. has advanced and
expanded its line of LCD multimedia projectors
with two new WXGA resolution
(1280 x 800) widescreen and four new XGA
resolution (1024 x 768) models. Compact
and lightweight with more convenient
user features than ever before, Canon’s
new LV-8310, LV-8215, LV-7385, LV-7380,
LV-7285, and LV-7280 LCD multimedia
projectors are ideal for educational and business presenters seeking
to display bright, crisp images and videos.
All six new models share several new
and innovative features, such as:
• Improved Lamp Lighting System to
help reduce power consumption and CO2
emissions by operating the lamp at a
lower wattage (without reducing lamp
intensity) and also extend the lamp life
up to 4000 hours in Normal Mode and
5000 hours in Quiet Mode.
• Carbon Reduction Meter to calculate
and display the amount of CO2 emissions
reduced from operating in Quiet Mode.
NEC NP216 DLP PROJECTOR
NEC’s new NP216 DLP projector has
advanced capabilities for education and
conference rooms, with DLP technology
and comprehensive connectivity in a
portable product. Dual VGA inputs eliminate
the time-consuming process of
alternating between computer sources.
RS-232 and RJ45 connections allow
advanced control and asset management.
The latest DLP Link technology allows
projection of 3D images, a growing need
for teachers wishing to immerse students
in lessons and better visualize complex
systems. Audio-out connector tracks to
the video source, and volume is controlled
via the remote control, for use with selfpowered
external speakers. The XGA resolution,
2500 lumens, high 2000:1 contrast,
ECO-mode, and long lamp life add
value to the NP216.
Lamp life is extended up to 5000
hours with the use of its ECO Mode technology
and lowers power consumption to
217W (0.49W in standby mode).
HITACHI 3LCD PROJECTORS
At InfoComm10, Hitachi Home
Electronics (America), Inc.,
Business Group will be introducing
its Professional Series of 3LCD projectors.
The CP-X10000, CPWX11000,
and CP-SX12000 projectors
deliver on Hitachi’s trademark of reliability,
versatility, and performance to the
high-end professional AV marketplace.
This includes auditoriums, lecture halls,
large houses of worship, and staging
productions.
The CP-X10000 projector offers XGA
resolution, with a brightness of 7500 ANSI
lumens. The CP-WX11000 offers WXGA
resolution, a 16:10 aspect ratio, a picturein-
picture
feature, and a
brightness of 6500 ANSI lumens. The CPSX12000
offers SXGA+ resolution and a
brightness of 7000 ANSI lumens. All three
models offer a 2500:1 contrast ratio.
The Professional Series models feature
inorganic LCD panels that enable
longer projector life. They also feature
new dust-resistant cooling systems,
enabling the filter to operate for 10,000
maintenance-free hours. All three projectors
feature networking connectivity,
enabling multiple projectors to be monitored
and managed from a single,
remote location, as well as an RS-232
network bridge for serial pass through.
SHARP 3D READY DLP
Sharp fills out its 3D Ready DLP
BrilliantColor professional projector suite
with four new models that offer highquality
3D projection from a single projector.
Incorporating DLP Link technology,
when used with compatible 3D field
sequential content and a PC, and optional
3D active shutter glasses that support the
DLP Link System, this full suite of models
captivates audiences with breathtaking
3D imagery. (When not being used for 3D
projection, these models offer full compatibility
with traditional “2D” content.)
Ideal for classrooms and meeting rooms,
the projectors utilize Texas Instruments’
BrilliantColor multi-color processing to
provide enhanced colors and enriched
imaging that bring presentations to life.
This new suite expands Sharp’s wide
lineup of 3D Ready projectors to ten models,
with additional 3D Ready projectors
slated for the second half of 2010.
SANYO XGA PROJECTORS
SANYO North America
Corporation (SANYO) has
announced the introduction of
four new high performance Wide
XGA format projectors to the U.S.
market. Targeting a wide range of environments,
including large conference
rooms, lecture halls, and digital signage
applications, the PLC-WM5500 (with
standard zoom lens: LNS-S20), and PLCWM5500L
(with optional lens) have a very
high brightness of 5500 ANSI lumens,
and the PLC-WM 4500 (with standard
zoom lens: LNS-S20), and PLC-WM4500L
(with optional lens) have brightness of
4500 ANSI lumens. Each projector features
two new modes that enable the
simultaneous presentation of two
images. All four projectors use Wide XGA
panels in 16:10 widescreen aspect ratio,
with 1280 x 800 resolution, allowing for
the display of significantly more information
than is possible with 4:3 XGA panels
and 1024 x 768 resolution. The PLCWM5500
[$5645] and PLC-WM4500L
[$4095] have scheduled availability of
July 2010, the PLC-WM4500 [$4545]
August 2010, and the PLC-WM5500L
[$4995] is expected in June 2010.
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