House of Media Experience for Miele Inspirience Centre

At over 32,000 feet, Miele’s Inspirience Centre, in Vianen, the Netherlands, has been carefully designed to encompass a wide range of traditional and digital events. Particular spaces are used to demonstrate products and provide relaxation areas, and multiple touchpoints to help guide visitors through their experience. The store contains a complete range of custom furniture, lighting, brand-enhancing visuals, signposting, information channels, sounds, and scents -- all collaborating in a centrally managed way to provide visitors with a seamless total sense experience.